Graphic Design in the Travel Industry

At my day job as a Product Development Administrator at a luxury tour operator, I'm constantly proofing passenger trip documents put together by in-house graphic designers. It's always fun to see what other designers are doing in the travel industry: from the small independent agencies to larger tour operators and hotels. For example, I like this simple identity design for a travel document pouch and business cards from the designers at my Beautiful, found via Graphic Exchange:

I also noticed Starwood Hotels has a redesigned website with refreshed branding. Everything runs within a basic theme and layout, but each brand has their own quirks, if you will. For example, W Hotels are known for being trendy, stylish, vibrant, etc. and Sheraton would use words like warmth, hospitality, community... and their websites mirror their keywords quite well.

Marie Frei

One Carry-On is a blog managed by Marie Frei, a travel expert and photographer with a passion for exploring off the beaten path locations. The blog covers honest and personal stories about living and traveling as an American abroad, shares her global appreciation for culture and design, and promotes traveling to far-flung destinations with a carry-on as fun, affordable, and easy.